To those who love the art of a deal, who will be first in line on Black Friday, who have to have the biggest, baddest electronic gadget, who think nothing of asking employees to be at their stations Thanksgiving evening, to you I wish Happy Shopping.
To those who value family time, easing into the holiday rush and not caving into the media frenzy surrounding the greed that drives this marketing machine, I wish Happy Thanksgiving.
Showing posts with label marketing mediation. Show all posts
Showing posts with label marketing mediation. Show all posts
Tuesday, November 22, 2011
Tuesday, February 8, 2011
What holds mediators back?
I read an interesting article by Paulette Ensign who has built an industry with her Tips Booklet ideas. After reading her materials, I was inspired last year to write my own booklet, 88 Tips for Shy Introverts: Becoming Personally and Professionally Assertive.
Now the challenge is to market them.
Paulette talks about checking in with the "Committee in my head" which can hold me back from taking the marketing/sales piece seriously. Perhaps that is why my stack of almost 3,000 booklets is still hanging around.
Applying her insights to the growth of mediators' practices, here are some ideas that may hold us back. The Committee in my Head may say things like:
* I'm a mediator, not a marketer.
* No one knows about mediation; I just need to wait until the field hits big.
* I don't know how to write media releases to get the word out.
* I can't afford to (get a website, upgrade my site, hire someone to help market, etc.)
* I'm too shy when it comes to networking.
* I'm a new mediator and need more experience first.
Get the picture? We make excuses that hold us back from learning more, from surrounding ourselves with experts who can help us, from putting in the time required to build a mediation practice, from thinking outside the box.
Is your Committee holding you back? If so, what will you do about it? Take the action step to call one person for a free consultation (perhaps a seasoned mediator or SEO expert or writer) today. Perhaps it's time to kick out the old committee members and get them replaced with positive thinkers.
Now the challenge is to market them.
Paulette talks about checking in with the "Committee in my head" which can hold me back from taking the marketing/sales piece seriously. Perhaps that is why my stack of almost 3,000 booklets is still hanging around.
Applying her insights to the growth of mediators' practices, here are some ideas that may hold us back. The Committee in my Head may say things like:
* I'm a mediator, not a marketer.
* No one knows about mediation; I just need to wait until the field hits big.
* I don't know how to write media releases to get the word out.
* I can't afford to (get a website, upgrade my site, hire someone to help market, etc.)
* I'm too shy when it comes to networking.
* I'm a new mediator and need more experience first.
Get the picture? We make excuses that hold us back from learning more, from surrounding ourselves with experts who can help us, from putting in the time required to build a mediation practice, from thinking outside the box.
Is your Committee holding you back? If so, what will you do about it? Take the action step to call one person for a free consultation (perhaps a seasoned mediator or SEO expert or writer) today. Perhaps it's time to kick out the old committee members and get them replaced with positive thinkers.
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